Find common interests and meet new friends in the groups. Join the ones that appeal to what you like.
Create a blog in the community to share your thoughts and ideas. Post articles, images and more.
Start a forum topic or comment on someone elses. Share ideas and get community feedback.
Make status updates to your friends and more with posts, images, videos and links.
The thing about Social Media that frustrates marketers to no end is that you can’t buy attention and that if you have no choice, but to think and act small, then you’ll try to say well here is a 100,000 person community, how can we buy it? What you’ll do instead if you’re just four people, how can we amaze them? That change in posture, that change in attitude is the single biggest shift, that’s going on the Internet right now.
- Seth Godin, sethgodin.typepad.com
Blogs are about sharing with authenticity. A good enterprise blog can help you really connect deeply with your customers in a meaningful way because the content is not only relevant but insightful and personal. I think most enterprises miss that point. When you do it right, your customers will walk away not only having learned something new but will also feel much more connected to your brand.
- David Armano, Logic + Emotion
Those who ignore the party/conversation/network when they are content and decide to drop in when they need the network may not succeed. It’s pretty easy to spot those that are just joining the network purely to take – not to give. Therefore, be part of the party/conversation/network before you need anything from anyone.
- Jeremiah Owyang, web-strategist.com
Human beings are far more likely to communicate ideas and information with others when they are emotionally engaged. Find the key issues that concern your audience and then inculcate them within your marketing plan to get an emotional response.
- Maki, doshdosh.com